5.1. We systematically pay attention in order that our brand is incorporated in all of our current marketing activities.
5.2. In order to demonstrate authenticity of our brand we provide adequate cues such as brand origins, employee behaviours and brand personification.
5.3. We use multiple channels of communication to encourage greater exchange of ideas with the customer about the brand experience.
5.4. We developed our communications mix in a way that we can quickly change any element of it in response to changing market opportunities.
5.5. We systematically implement social media for communication of our brand’s benefits.
5.6. We often (daily) create and publish brand-related content online.
5.7. Our brand communication activities involve range of digital tools such as branded videos, games, community forums, infographics, reviews, webinars, checklists, calculations and guides.
5.8. We engaged and cooperate with relevant influencers for the branding and marketing purposes.
5.9. We engaged and cooperate with relevant celebrities and micro-celebrities for the branding and marketing purposes.
5.10. We carefully maintain consistency in all verbal and visual components of communication across different media.
5.11. We fully inform customers about all risks stemming from our brand.
5.12. We fully disclose the detailed information regarding the costs and pricing associated with the purchase and delivery of the brand.
5.13. We constantly work on improvements of communications with channel partners.
5.14. We intensively inform and promote our brand among intermediaries and channel partners.