Horus s.r.l. is an italian innovative start-up operating in the wellness sector through the marketing of a tool useful for laser therapy. It is scientifically proven by recent studies and medical certifications that laser therapy has many advantages in the treatment before and after physical activity, useful for the recovery of minor article-muscle-skeletal trauma as well as the prevention of the same. This technology does not present any significant contraindications, allowing use to a wide range of end consumers and giving rise to a market opportunity for companies such as Horus.
The competitive advantage of Horus s.r.l. it is the differentiation from the starting field that is purely medical-rehabilitation, creating a blue ocean where the main attention is no longer aimed at "caring" but at the prevention and well-being of the individual. The company tries to make laser therapy a new habit and a relaxation activity for sportsmen and non-athletes.
Horus s.r.l. it is aimed at companies operating in the sector previously announced, especially in high-tech gyms and sports centers.
For Horus s.r.l. we expect a steady growth for the first years, starting from an initial negative situation due to the start of the business and the purchase of capital goods.