Name of idea: Horus : wellness device for lasertherapy

Horus s.r.l. is an italian innovative start-up operating in the wellness sector through the marketing of a tool useful for laser therapy. It is scientifically proven by recent studies and medical certifications that laser therapy has many advantages in the treatment before and after physical activity, useful for the recovery of minor article-muscle-skeletal trauma as well as the prevention of the same. This technology does not present any significant contraindications, allowing use to a wide range of end consumers and giving rise to a market opportunity for companies such as Horus.

The competitive advantage of Horus s.r.l. it is the differentiation from the starting field that is purely medical-rehabilitation, creating a blue ocean where the main attention is no longer aimed at "caring" but at the prevention and well-being of the individual. The company tries to make laser therapy a new habit and a relaxation activity for sportsmen and non-athletes.

Horus s.r.l. it is aimed at companies operating in the sector previously announced, especially in high-tech gyms and sports centers.

For Horus s.r.l. we expect a steady growth for the first years, starting from an initial negative situation due to the start of the business and the purchase of capital goods.

The flagship product of Horus is an equipped wall that takes its name from the company itself: Horus Fitted Wall.

This consists of a modular system that uses the laser as a therapy: consisting of two laser emitters inserted in a polycarbonate box that allows the laser user to reach every part of the body. It also provides coverage to ensure privacy and security during treatment, preventing the lasers from striking and creating discomfort to the outside. The wall has been studied in detail from the point of view of materials and design, offering the customer excellent performance in an innovative technological context.

An application and software designed with the same attention, guarantee a semi-automated experience maintaining high safety and effectiveness.

As a start-up, Horus s.r.l. requires significant funds in order to start business activities such as:

• Private funds;
• Additional funds from business angels, venture capitalists or incubators;
• Bank loans;
• Government subsidies and facilitations.

The R&D department will be outsourced, at least initially, as it is considered too burdensome and difficult to find on the market, while human resources in the commercial field as a critical success factor is internalized.