Name of idea: Poke&Smoke

Author: Blaško Cvijanović, , Žiga Kranjec, lea Kern, Jan Šahbaz Pergar,
Industry: Other research and experimental development on natural sciences and engineering Country: Slovenia Sign up date: 21.01.2015

Summary

We are a young company Poke & Smoke doo. We deal mainly with the anticipation of future trends. An integral part of our company is a young team that reflects the outstanding innovative stance, while in our company employed some experienced researchers. Through the processes of thinking designer try to realize various projects, mainly stemming from perceived trends and the needs of end-users or customers.

The company's goal is to provide jobs for young researchers and people who show an above-average ability of innovative thinking. We want to see the city at the forefront of the development of enterprises and, through the various sponsorship to build goodwill. The project aims Poke & Smoke end users to present an innovative way of lighting a cigarette. Our method solves the problems that we have with users detected, while a novelty on the market and thus the possibility of increasing the market share of major companies in the tobacco industry.

Market opportunity we see in our product mainly because the area, which are filling yet similar solutions. Based on our research, we found that it was our solution by the end-user positively received. In addition, we price our patent does not appear to be too high in comparison with annual revenues of major tobacco industries.

Key tasks of the company's share capital to ensure the implementation of the project, followed by work that should be done in frames schedule. The most important activity but it seems successful sale of a patent. Depending on the level of investment in our product, we can not afford that ultimately would not find a buyer.

To start the project we need € 3,449,800, which would be in line with our financial plan spread between the necessary amenities:

  • Workers
    • Researchers and vendors
  • Lease hardware development and building for a laboratory and offices
  • Patenting product

In the first year we expect to sell the patent industry China Tabacco or Phillip Morris. In the second year that which our product in the first year would not have bought it. Thus, for sale in the first year of € 6 million charge in the second year € 10 million.

The patent will be sold in accordance with a contract of exclusivity and also the company that bought the first patent will ensure that in the first year they just have such a product on the market.



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